A Content Analysis: Investigating Adolescents’ Wellbeing under the COVID-19 Pandemic on the YouTube Platform

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Bu, Zihang
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Mount Saint Vincent University
This study focused on adolescents, to investigate how the COVID-19 pandemic influences their wellbeing by analyzing the content on the YouTube platform. The study also investigated if YouTube provides a helpful way to help the public to provide protocol for young people dealing with public health emergencies such as COVID-19. This study tries to answer three questions by investigating YouTube video content: 1) How is the COVID-19 pandemic influencing the life of adolescents? 2)What are adolescents' feelings when they are in "quarantine," "self-isolation," or on "stay-at-home" orders, and, 3) What kind of coping strategies did they have for dealing with the negative influence of the COVID-19 pandemic? This study applied a content analysis as the research method. This involved collecting data from the public social media platform YouTube and analyzing it by using an inductive approach that facilitated the emergence of codes and categories from the data. This study demonstrated that the COVID-19 pandemic influenced adolescents' lives in different ways, including the change of education methods, the discussion of friendship, the loss of significant life events, and increased time of using technology. The COVID-19 pandemic negatively affects the adolescents' emotions and feelings, including promoting a sense of fear, loneliness, and loss of motivation. However, most adolescents have found creative ways to cope with the limitations caused by the pandemic.
COVID-19, YouTube, public health