Facebook Privacy Crisis and its Impact on Organizational Trust

dc.contributor.author	Adedeji, Adefolake T.
dc.date.accessioned	2019-07-24T13:50:55Z
dc.date.available	2019-07-24T13:50:55Z
dc.date.issued	2019-06
dc.description.abstract	This study examines the impact of 2018 Facebook privacy breach crisis on users of Facebook and how it affected their trust in this organization. Situational crisis communication theory and social mediated crisis communication theory were used as theoretical frameworks. Quantitative research design was adopted, and a structured questionnaire was used to collect data. Participants of this study were 312 students, alumni and faculty members from a Canadian university. They were mostly between the ages of 19-25 (52.88%) and majority were student (92.95%). The findings of the study revealed that the participants perceived the breach of data to be an important crisis. As a result of this crisis, they did not trust Facebook and its leadership. However, they did not deem it a big enough reason to quit using social media. This research calls for the education on data privacy breaches so that people will know its implications if not taken seriously.	en_US
dc.format.availability	Full-text	en_US
dc.identifier.uri	https://hdl.handle.net/10587/1958
dc.language.iso	en	en_US
dc.publisher	Mount Saint Vincent University	en_US
dc.subject	Facebook, social media, privacy, organisational trust	en_US
dc.title	Facebook Privacy Crisis and its Impact on Organizational Trust	en_US
dc.type	Thesis	en_US

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