Pathways to a Program: An Examination of Public Relations Education programs in Canada
Mount Saint Vincent University
In light of the continued debate on Public Relations education and the discussion on professionalism, this study examined the current state of Public Relations education in Canada. The sample used consisted of the programs listed on the Center for Education’s list of College, University Programs & Academia on the CPRS website. The CPRS Pathway to the Profession (2011) was used as a template to analyze current programs. Findings indicate an overall strong match for Pathway 1, the Technical Pathway, a weaker match for Pathway 2, the Career Pathway and little or no match for Pathways 3 or 4, the Management Pathway and the Leadership Pathway. Findings are discussed in terms of how they related to the main characteristics of professionalization. Also explored is how they contribute to the Public Relations role within the Senior Management Function.
Public Relations - profession , Public Relations - education