Department of Communication Studies

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https://hdl.handle.net/10587/5
Scholarly output from faculty members in the department of Communication studies.

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Browsing Department of Communication Studies by Subject "Canada"

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    Richard & Judy's Book Club and Canada Reads: Readers, Books and Cultural Programming in a Digital Era
    (Routledge: Taylor & Francis Group, 2008-03) Rehberg Sedo, DeNel
    This article is a result of a transnational comparison of two broadcast book programs' influence on readers' book choices. Online surveys and focus group interviews in Canada and the UK illustrate active audience participation in the converged era of print books, the internet, television and radio. The analysis examines readers' negotiation of book choices through uses and gratifications theory as informed by a cultural critique of the programs themselves. Readers simultaneously respond to and create a hierarchy of cultural tastes that are bound up in the cultural assumptions that they have about the different media.
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    Social media, public relations, and the Government of Canada: An analysis of internal organizational texts
    (2012-04-19) Basha, Janine
    This thesis examined an internal policy document surrounding social media as a medium of public communication by the Government of Canada. It employed qualitative content analysis to examine an internal policy document titled Considerations for the Government of Canada’s use of Social Media to Communicate with and Engage the Public. In conjunction with the key considerations of structuration theory (Giddens, 1984) and structural elements of the institution itself, this qualitative content analysis endeavoured to examine used the Government of Canada’s (GC) perspective on the integration of social media into communication strategies, as well as the social and communicative norms that are demonstrated through this text. Dominant themes were identified and examined to facilitate the provision of practical advice for the GC with respect to how they can improve their communication practices and utilize online social media as a means of effective public communication.