Richard & Judy's Book Club and Canada Reads: Readers, Books and Cultural Programming in a Digital Era
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Date
2008-03
Authors
Rehberg Sedo, DeNel
Journal Title
Journal ISSN
Volume Title
Publisher
Routledge: Taylor & Francis Group
Abstract
This article is a result of a transnational comparison of two broadcast book programs' influence on readers' book choices. Online surveys and focus group interviews in Canada and the UK illustrate active audience participation in the converged era of print books, the internet, television and radio. The analysis examines readers' negotiation of book choices through uses and gratifications theory as informed by a cultural critique of the programs themselves. Readers simultaneously respond to and create a hierarchy of cultural tastes that are bound up in the cultural assumptions that they have about the different media.
Description
Keywords
Cultural taste , United Kingdom , Canada , Reader response , Reading , Books
Citation
Sedo, D. (2008). RICHARD & JUDY'S BOOK CLUB AND CANADA READS: Readers, books and cultural programming in a digital era. Information, Communication & Society, 11(2), 188-206. doi:10.1080/13691180801934487