The Party Leader’s Image and Brand Management: Party Branding and Negative Ads in the 2015 Canadian Federal Election

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dc.contributor.authorMacLeod, Jeff
dc.date.accessioned2015-11-18T20:27:13Z
dc.date.available2015-11-18T20:27:13Z
dc.date.issued2015
dc.format.availabilityFull-texten_US
dc.identifier.citationMacLeod, J. (2015). The party leader’s image and brand management: Party branding and negative ads in the 2015 Canadian federal election. In Marland, A. and Giasson, T (Eds.), Canadian Election Analysis 2015: Communication, Strategy, and Democracy (pp. 78-79). UBC Press : Vancouveren_US
dc.identifier.urihttps://hdl.handle.net/10587/1717
dc.language.isoenen_US
dc.publisherUBC Pressen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Social sciences::Political scienceen_US
dc.subjectElectionsen_US
dc.subjectBrand managementen_US
dc.titleThe Party Leader’s Image and Brand Management: Party Branding and Negative Ads in the 2015 Canadian Federal Electionen_US
dc.title.alternativeIn Alex Marland and Thierry Giasson (Eds.), Canadian Election Analysis 2015: Communication, Strategy, and Democracyen_US
dc.typeBook chapteren_US
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