The Party Leader’s Image and Brand Management: Party Branding and Negative Ads in the 2015 Canadian Federal Election

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CanadianElectionAnalysis2015.pdf(1.52 MB)
Date
2015
Authors
MacLeod, Jeff
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Publisher
UBC Press
Abstract
Description
Keywords
Research Subject Categories::SOCIAL SCIENCES::Social sciences::Political science , Elections , Brand management
Citation
MacLeod, J. (2015). The party leader’s image and brand management: Party branding and negative ads in the 2015 Canadian federal election. In Marland, A. and Giasson, T (Eds.), Canadian Election Analysis 2015: Communication, Strategy, and Democracy (pp. 78-79). UBC Press : Vancouver
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https://hdl.handle.net/10587/1717
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