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Department of Political & Canadian Studies
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Department of Political & Canadian Studies
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https://hdl.handle.net/10587/540
This community consists of scholarly materials originating from the department of Political and Canadian studies.
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Browsing Department of Political & Canadian Studies by Subject "Brand management"
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Item
The Party Leader’s Image and Brand Management: Party Branding and Negative Ads in the 2015 Canadian Federal Election
(
UBC Press,
2015
)
MacLeod, Jeff
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