Public Relations & the Ethics of Power
No Thumbnail Available
Date
2009
Authors
Parsons, Patricia
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The power inherent in the practice of public relations as we know it today is at the heart of the larger ethical issues that face practitioners. This podcast discusses the ethics of the power that stems from the application of strategies and tactics that are designed to influence the way people think about organizations, issues, people and products.
Description
Keywords
public relations , public relations ethics , ethics of power