Gap (VIII) Canada Report 2014: Report of the Generally Accepted Practices (VIII) Survey (Canadian)

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Thurlow, Amy
Kushniryk, Alla
Yue, Anthony
Blotnicky, Karen
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"CPRS, the Communication + PR Foundation and Mount Saint Vincent University have partnered to conduct the first Canadian survey of Generally Accepted Practices in Public Relations. This survey is part of the international GAP VIII study, led by the University of Southern California and supported by the Global Alliance for Public Relations and Communication Management. The international partners in this survey include Australia, New Zealand, Brazil, South Africa, Canada and the United States. Between December 2013 and March 2014 the Canadian team collected data from 122 qualified surveys (with an additional 77 incomplete surveys) and has prepared a data set for the American partners in the GAP study that will allow our data to be included in the international study. The GAP VIII international study does not include data from the specifically Canadian questions which were added to the survey. This data will be analyzed (along with the overall survey) by the Canadian research team and it will offer a distinctly Canadian look at some defining characteristics within our practice. This will also serve to set benchmark data for future research on Canadian public relations practice. International comparisons will be presented by the USC research team in September. The following document provides a summary of responses received for individual questions included in the GAP VIII Canada survey. The respondents in this survey are all senior communication professionals in their organizations and they are Canadian, working within Canada or representing organizations that work in Canada."--Excerpt from introduction